Management of International Essay Example | Topics and Well Written Essays - 2500 words

Management of International - Essay Example Malaysia is one of the prominent emerging countries in the South East Asia. Malaysian holds the third place in the South East Asia and twenty ninth place in the global economy as per the recent statistics. Malaysia is an Islamic state even though Malaysian Muslims are more civilized and educated compared to Muslims in other parts of the world. Coke needs no introduction in the international market. They are the biggest soft drink manufacturers in the world. Even though Coke was keener in protecting the environment and demonstrating their corporate social responsibility, some of their tactics were criticized heavily by the neutral observers. Injudicious underwater exploitation is the major criticism labelled against Coke from many countries. Coke is currently trying to expand their wings in Malaysia. They are facing severe challenges in Malaysian market because of the anti-American feelings developing across the Muslim community all over the world. Moreover, health concerns about the soft drinks are also growing everywhere and the increasing popularity of bottled water is another major threat for the ambitions of Coke. This report analyses the opportunities and threats waiting for Coca Cola in Malaysia. ... Organizational culture, climate, behaviour and theories have changed a lot as a result of internationalization of business. Outsourcing and offshoring like new business concepts entered the business world because of the growing cross cultural business activities. Corporate companies and other big organizations have already experienced saturation in their domestic countries and they were waiting for an opportunity to internationalise their business. Liberalized rules and regulations for the entry of foreign direct investments (FDI) by many of the countries made the path easy for the multinational companies to exploit the possibilities of Globalization. Even though, the popularity of international business is unquestionable, many of the big organizations are facing stiff challenges in doing international business because of the improper business strategies. Domestic business strategies are not suitable for international business because of the extreme diverse business environment in th e target country. Coca Cola is the world’s largest non-alcoholic beverage company. â€Å"Coca Cola products are consumed at the rate of one billion per day† (Bellis, 2009). â€Å"Invented by Doctor John Pemberton in May, 1886, Coca Cola is currently operating in more than 200 countries with over 50,000 employees and more than 800 production and distribution centres and 300 worldwide bottling partners† (The Coca-Cola Company: Growth, Leadership, Sustainability, 2009). Innovative business strategies keeping in pace with the needs of the changing world made Coca Cola one of the all time great companies in the world at present. Coca Cola and its corporate social responsibility Corporate Social responsibility (CSR) is one of the major business term talked loudly in the